For Fix & Flip Investors · Wholesalers · Buy-and-Hold Landlords

I Will Personally Walk You Through Every Step of Closing Your First Commercial Deal In 90 Days or Less — Or We Keep Working With You Until You Do

Go from grinding 60 deals a year to earning $5K–$15K a month with one commercial building — without using your own capital

Dear residential investor,

If you're flipping houses, wholesaling, or grinding buy-and-hold deals right now — and you feel like no matter how hard you push, the income resets every single month...

If your business only moves when you do — the moment you stop pushing, the leads dry up, the pipeline empties, and the pressure starts all over again...

If you've closed deal after deal and still have nothing that pays you next month unless you go close another one...

This letter is for you.

Because I was in that exact same situation.

My name is John Heisler.

Back in 2019, I was running a 60-deal-a-year wholesale business with 18 employees and tens of thousands in monthly marketing spend.

A business that looked, from the outside, like it was working.

Here's what nobody saw:

❌ Most months, after paying everyone and everything, we barely broke even

❌ Every deal closed felt like the last paycheck — not progress

John Heisler

$60M+ Commercial Portfolio

❌ The more we scaled, the more the machine demanded from me

❌ I was exhausted, burned out, and ready to quit real estate entirely

Then one phone call changed everything.

A prospect rang from a postcard we'd sent.

Instead of a house, he had a warehouse.

I had no idea what I was doing — but I said yes.

That one deal eventually produced a $1.2 million check from selling ONE property.

I texted a photo to my wholesaler buddy. His response:

"Dude… how many wholesale deals would that take you?"

I did the math.

"Sixty deals. Sixty months of hell for what one commercial deal generated."

That was the moment I realized I'd been playing the wrong game entirely.

Fast forward to today: I own over $60M and 636,000+ square feet of commercial real estate — without spending a dime on marketing or using my own capital on a single deal.

And I've helped residential investors just like you — flippers, wholesalers, landlords — make the same transition.

I'm 100% certain I can help you get your first commercial deal under contract in 90 days or less.

Not just that — I can ensure you close it using other people's money, in your local market, with me walking next to you at every step of the process.

I've built a system so specific, so step-by-step, and so guided that there is no scenario where you show up, do the work, and don't get a deal done.

And here's the kicker — it works fast.

Students go under contract in as little as 3 weeks.

This is not a course.

It's not a community where you watch videos and hope things click.

It's the only thing you need to close your first commercial deal — and I am 100% certain it will work for you.

So if you're NOT serious about closing your first commercial deal and replacing the residential grind — stop reading right now.

But if you absolutely want to escape the deal-by-deal hamster wheel and build something that actually compounds — keep reading. Every word below is written for you.

Here's What You Will Experience When We Start Working Together...

So pay close attention, because here's what we're going to cover:

Commercial brokers will start sending you off-market deals — properties that never hit the public market and never get shopped to your competition

You will go under contract on your first commercial property and experience the moment you realize one deal just replaced what 60 residential deals were doing for you

You will close a deal that generates $5K–$15K a month from a single building — cash flow that hits whether you show up or not

You'll have the peace of mind of knowing you never have to start from zero again — no more monthly resets, no more chasing the next transaction just to pay the bills

You'll gain the confidence to analyze any deal a broker sends you, make an offer without freezing, and move faster than every other investor in your market

A commercial deal means more than just cash flow.

It means you've built something that compounds — an asset that increases in value, generates reliable income, and doesn't require a marketing budget, a sales team, or 60 transactions a year to survive.

That's Why I Created

The CRE Playbook Program

The CRE Playbook Program is a unique, done-with-you coaching system that takes residential investors from zero commercial experience to a closed deal in 90 days or less — with John walking next to you at every step

It's designed to help any residential investor — flipper, wholesaler, or landlord — regardless of your commercial experience, your capital, or how many deals you've done

This is done through two live calls a week with John, direct personal access between calls, live deal analysis on your actual properties, and introductions to his private capital network — not theory, not videos, not a forum

As soon as you join, you start making real progress — broker relationships built, deals analyzed, offers structured — within the first week

You'll instantly replace confusion with clarity. No more freezing when a broker calls. No more sitting on a deal for two weeks second-guessing the numbers. No more waiting days for answers that need to be given today

This is a completely different path than buying another course — because it doesn't end when you run out of content. It ends when you close a deal.

The CRE Playbook Program has specifically been built for residential investors who already understand the opportunity — and just need someone in the room with them while they execute it

30 minutes with John's team · No pitch · No pressure

Here's How It Works

There are four steps between where you are now and a closed commercial deal. Here's exactly what John does with you at each one.

Connect With Brokers

The commercial world runs on broker relationships — not cold calls, not direct mail. One good broker feeds you off-market deals for years. The problem is brokers ignore beginners — they've seen too many tire-kickers waste their time.

✗ Doing This Alone

You send outreach, get some responses, but you're not sure if you're building real relationships or just checking a box. The pipeline stays thin and you don't know why.

🤝 John Does This With You

Live broker call training every Thursday. Roleplay, real-time corrections, what's working right now. John gives students first look at his own deal flow — you're not starting your pipeline from zero.

Make an Offer

This is where most people freeze. They find a property, can't tell if the numbers work, and are terrified of looking inexperienced in front of a broker who's closed a thousand deals.

✗ Doing This Alone

You sit on a deal for two weeks second-guessing yourself. By the time you move, someone else has it under contract.

🔍 John Does This With You

Every Monday is live deal analysis. Bring your properties and John underwrites them on the call while you watch. You also get the proprietary AI underwriting tool for real-time comps and deal scoring.

Secure Funding

"I don't have the capital." Wrong question. Commercial real estate is built on other people's money. John has never used his own capital to acquire a deal. Neither do his students.

✗ Doing This Alone

You don't have a pitch deck. You're not sure which structure makes sense. You keep preparing and nothing gets funded.

💰 John Does This With You

Direct introductions to John's private lender and equity partner network. He helps build your pitch deck and walks you through every conversation. If John likes your deal, he may partner on it directly.

Close the Deal

Getting under contract is the start of a new process — due diligence, lender negotiations, lease review, legal documentation. The wrong clause in a PSA can cost you hundreds of thousands.

✗ Doing This Alone

Questions come up and you wait days for answers. Something gets missed. The deal falls apart at the last minute.

💰 John Does This With You

John's complete document library from his $60M+ portfolio — every LOI, PSA, lease template, checklist, PPM from real closed deals. Not generic templates. And John is a message away mid-transaction — personally.

The bottom line:

Most programs teach you the map. The CRE Playbook Program puts John in the car with you — from your first broker call to the day you collect keys.

Their Results Speak Louder Than I Ever Could

Real students. Real deals. In their own words.

Student: Jake Rhodes

Went Under Contract On His First Commercial Deal In 90 Days

"I didn't know anything about commercial real estate when I joined. I just followed the process, showed up to the calls, and went under contract in my first 90 days. John knew my deal better than I did going into that negotiation."

Student: Bob Schneider

$15,000/Month From One 84-Door Portfolio — Never Going Back to Residential

"I went from flipping 25–30 houses a year with constant cash flow stress to closing one commercial deal that generates $15,000 a month. One deal. I'm never going back to residential."

Student: Gervis Carlisle

Personal Attention Unlike Anything He'd Seen in Any Other Program

"The level of personal attention is unlike anything I've seen in any other program. John knows my sellers, my brokers, my lenders. When something comes up on a deal — I'm not waiting three days for a reply. I get an answer the same day."

Student: John Kleisch

Negotiated $700K Off Asking — 7-Figure Upside With None of His Own Money

"Found an industrial warehouse at $2.2M. Closed at $1.5M. Two deals closed inside the program — none of my own money used on either one."

The program works. The question is whether it's the right move for you right now.

This Is for You If...

You're an active residential investor — flipper, wholesaler, or landlord — exhausted by the deal-by-deal grind

You want bigger monthly cash flow from fewer deals with far less complexity

You're done building a business that demands constant marketing spend and headcount just to survive

You've thought about commercial real estate but had no clear path to get started

You want someone to walk you through a real deal — not just teach you the concept in a video

You're ready to stop researching and start closing

This Is NOT for You If...

You want a course you can buy and never open

You're not willing to show up to two calls a week and do the work between them

You're looking for a passive shortcut with zero effort on your part

You're not currently active in real estate in some capacity

John keeps this group small on purpose. He won't fill seats with people who aren't serious — it lowers the quality of the environment for everyone else.

Ready to Stop Grinding Residential and Close Your First Commercial Deal?

Book a free 30-minute strategy call with John's team. We'll walk through your situation, your market, and exactly what your next step looks like from where you are right now.

No pitch. No pressure. Just a straight conversation.

🔒 Your information is secure. We will never sell or share your details.

Fewer than 15 spots at any time. Current cohort is actively filling.

What Happens On the Call

This is a real 30-minute conversation — not a pitch, not a presentation.

01

We review your situation

Where you are now, what you're doing in residential, and what you want commercial to look like.

02

We map your first deal

Your market, your buy box, the asset type that fits your goals, and your realistic 60-day path.

03

If it makes sense, we talk next steps

If the program is the right fit, we walk you through how it works. If it's not, we'll tell you that too.

Not sure if you're ready? That's exactly what this call is for.

Your next 60 days could look completely different.

Average student goes under contract in 60 days. Fastest was 3 weeks. One conversation is all that separates where you are from where they are.

The Guarantee

We Go Until You Close.

The program runs 12 months. But if you're doing the work and haven't closed a deal by month 12, the program doesn't end. John keeps working with you until you do. There is no scenario where you put in the effort and walk away without a deal. That's not a marketing line — it's how this program is built.

I spent years grinding deals that never compounded. One commercial deal changed everything for me — and I've watched it change everything for the people I've worked with since.

The only difference between where you are and where Bob, Kapil, Jake, and Gervis are now is a system and someone to walk next to you while you run it.

That's what this call is. Let's go find your deal.

Yours,

John Heisler

Owner, $60M+ Commercial Portfolio · Founder, CRE Playbook / One Deal Blueprint

One Deal. $5K–$15K a Month. Let's Go Get It.

30 minutes. Free. No pitch. Just a conversation about your first commercial deal.

🔒 Secure. Confidential. No obligation.