CRE Playbook — Group Coaching Program
CRE
CRE Playbook
One Deal Blueprint
🏆 Recent closings: Bob Schneider · Jake Rhodes · Gervis Carlisle · Jason Nelson (2 deals) · John Kleisch (2 deals) — all through this program

For One Deal Blueprint Members

I Will Personally Walk You Through Every Step of Closing Your First Commercial Deal — Or We Don't Stop Until You Do.

You have the system. Here's how to turn it into a closed deal — fast.

60
Days average to under contract
3wk
Fastest student to under contract
$60M+
John's active commercial portfolio

Every one of these people had the blueprint before they joined the CRE Playbook Program. The deal came after.

Bob Schneider

$15,000/month from one 84-door portfolio

Was flipping 25–30 properties a year with constant cash flow gaps. One commercial deal replaced the whole operation.

John Kleisch

Negotiated $700K off asking — 7-figure upside, none of his own money

Found an industrial warehouse at $2.2M. Closed at $1.5M. Two deals closed inside the program.

Kapil

$7,500/month from a fully occupied retail strip center — day one

Was running 25–30 flips a year. Now earns more monthly from one building than most flippers earn per deal.

Jason Nelson

2 deals closed inside the program

Showed up to calls. Followed the process. Got two deals done. That's the whole story.


Dear fellow One Deal Blueprint member,

You already know the residential treadmill is costing you something you can never get back.

That's why you bought the blueprint.

And look — I get it. You went through the masterclass. You know the 4 steps. The opportunity makes complete sense to you. You're not sitting here wondering if commercial real estate is real or if it works.

You're sitting here wondering why you haven't closed yet.

I've watched this happen with a lot of people who come through the blueprint. They understand the system perfectly. They just haven't had someone in the room with them when it matters — when the broker calls back, when the numbers on a deal are almost right but not quite, when they need to know whether to make the offer or walk away.

That's the gap. Not knowledge. Execution in the moment, on your actual deals, with someone who's been there dozens of times.

Every week that gap stays open is a week you're not collecting $5K–$15K a month from a property you could already own. And in real estate, that's not just lost income — it's lost compounding. You can't get those months back.

That's why I built the CRE Playbook Program. Not to teach you the system again. You have that. But to walk next to you while you run it — on your deals, in your market, until you close.


If you have the blueprint and you haven't closed yet — every word below is written for you.


Knowing the Steps and Having Someone Walk Them With You Are Two Different Things

✗ The Blueprint Alone
  • You know how to call brokers — but you don't know if your script is landing
  • You found a property — but you're not sure if the numbers actually work
  • You know you need OPM — but you've never had a real investor conversation
  • You got under contract — but the due diligence checklist feels overwhelming alone
  • You have questions — but there's no one to answer them the day they come up
✓ The Blueprint + Group Coaching
  • John listens to your broker calls and tells you exactly what to fix
  • You bring the deal to Monday's call and John underwrites it live with you
  • John walks you through the investor conversation and introduces you to his network
  • John's team reviews your documents and flags anything before it becomes a problem
  • John personally answers your questions in the private community — same day

The system is the same. The difference is execution — and execution is where deals get closed or stall out forever.

So let's walk through exactly what that looks like at each step.


The 4-Step Blueprint — Done With You, Not Just Taught to You

You already know the steps. What you're about to see is what each one looks like when John is running it alongside you on your actual deals — versus figuring it out on your own.

1

Connect With Brokers

The residential world runs on cold calls and direct mail. The commercial world runs on broker relationships. One good broker can feed you off-market deals for years. The problem is brokers ignore beginners — they've seen too many tire-kickers waste their time.

In the masterclass, you get the 3-question script. In the Group Coaching Program, John dedicates Thursday's call entirely to broker outreach. You practice live. You get real-time feedback on your actual calls. You build the positioning that gets brokers treating you like a serious buyer — even if you've never purchased a commercial property in your life.

✗ Doing This Alone

You send outreach, you get some responses, you're not sure if you're building real relationships or just checking a box. The pipeline feels thin and you don't know why.

🤝 John Does This With You

Every Thursday, John runs live broker call training with the group. You roleplay, you get corrected, you hear what's working for other students right now. John also gives students first look at his own deal flow — deals his team is actively sourcing — so you're not building a pipeline from zero. You start with access to his.

2

Make an Offer

This is where most people freeze. They find a property, can't tell if the numbers work, don't know if the asking price is fair, and they're terrified of looking inexperienced in front of a broker who's closed a thousand deals.

In the masterclass, you get the AI deal analyzer and the calculator. In the Group Coaching Program, you bring your actual deal to Monday's call and John underwrites it with you — live, in front of the group. He tells you what the numbers say, what the offer should be, how to structure it, and whether it's worth pursuing at all.

✗ Doing This Alone

You run the numbers, you think they work, but you sit on the deal for two weeks second-guessing yourself. By the time you move, someone else has it under contract.

🔍 John Does This With You

Every Monday is live deal analysis. Bring your deals — addresses, asking prices, rent rolls, whatever you have — and John underwrites them on the call while you watch. You also get the proprietary AI underwriting tool that pulls real-time market comps, rent analysis, and deal quality scoring. And between calls, John personally reviews your deals in the private community. Not a VA. John.

3

Secure Funding

This is the objection that stops 90% of residential investors before they start. "I don't have the capital for a commercial deal." It's the wrong question. Commercial real estate is built on other people's money. John has never used his own capital to acquire a deal. Neither do his students.

In the masterclass, you learn the concept. In the Group Coaching Program, John helps you actually execute it — building your pitch deck, making introductions, and walking you through every investor conversation before you have it.

✗ Doing This Alone

You don't have a pitch deck. You're not sure which structure makes sense for your deal. You keep preparing and nothing gets funded.

💰 John Does This With You

John provides direct introductions to his private lender and equity partner network — the same capital partners funding his own acquisitions. He helps you build your investor pitch deck. He walks you through conversations before you have them. And if John likes your deal, he may partner on it directly — bringing his network, his track record, and his personal involvement to your transaction.

4

Close the Deal

Getting under contract is the start of a new process — due diligence, lender negotiations, lease review, legal documentation. Every step is a chance to lose the deal if you don't know what you're doing. Unlike residential, the documents aren't standardized. The wrong clause in a PSA can cost you hundreds of thousands.

In the masterclass, you get the due diligence checklist. In the Group Coaching Program, John and his team are with you from LOI to keys — reviewing your documents, answering questions the day they come up, and making sure nothing slips through.

✗ Doing This Alone

You're working through the checklist but you're not sure what you're looking for. Questions come up and you wait days for answers. Something gets missed and the deal falls apart at the last minute.

📋 John Does This With You

You get John's complete document library from his $60M+ portfolio — every LOI, PSA, lease template, due diligence checklist, PPM, and investor pitch deck he's actually used on real closed deals. Not generic templates. The real documents. And when you're mid-transaction, John is a message away in the private community — not a chatbot, not a ticket system. John personally responds.

The bottom line: The masterclass gives you the map. The CRE Playbook Program puts John in the car with you — from your first broker call to the day you collect keys.

How This Compares to Every Other CRE Program

There's no shortage of commercial real estate courses out there. Here's the honest difference between what most of them offer and what you actually get inside the CRE Playbook Program.

What you're evaluating Typical CRE Course CRE Playbook Group Coaching
Group size 500+ people in a Facebook group Fewer than 15 students. John knows everyone by name.
Deal review Post in a forum, hope someone answers John underwrites your deal live on Monday's call
The instructor Retired guru who stopped doing deals Active investor — $60M+ portfolio, 6+ deals closed in 2025
Capital raising Watch a module about raising money Direct intros to John's actual lender & equity network
Documents Generic templates, or nothing John's real LOIs, PSAs, PPMs from his own closed deals
Direct access Email support or a ticket system Message John directly. He personally replies.
Guarantee 30-day refund window 12 months. We go until you close. No expiry date.

John isn't teaching you what worked a decade ago. He is actively acquiring properties right now. When he analyzes a deal on Monday's call, he's using the exact same underwriting process he ran on a deal closing that same week.

But don't take my word for it. Here's what students who had the blueprint — and then joined the program — have to say.


What Students Say

I didn't know anything about commercial real estate when I joined. I just followed the process, showed up to the calls, and went under contract in my first 90 days. John knew my deal better than I did going into that negotiation.

Jake Rhodes — CRE Playbook Group Coaching

The level of personal attention is unlike anything I've seen in any other program. John knows my sellers, my brokers, my lenders. When something comes up on a deal — and things always come up — I'm not waiting three days for a reply. I get an answer the same day.

Gervis Carlisle — CRE Playbook Group Coaching

I went from flipping 25–30 houses a year with constant cash flow stress to closing one commercial deal that generates $15,000 a month. One deal. I'm never going back to residential.

Bob Schneider — CRE Playbook Group Coaching


The program works. The question is whether it's the right move for you right now. Here's how to know.

This Is for You If...

  • You're an active residential investor — flipper, wholesaler, or landlord — exhausted by the deal-by-deal grind
  • You want bigger monthly cash flow from fewer deals with far less complexity
  • You're done building a business that demands you feed it with marketing spend and headcount every month
  • You've looked at commercial real estate but don't know where to start — or you've started and gotten stuck
  • You want someone to walk you through a real deal — not just teach the concept in a video
  • You're ready to stop watching and start closing

This Is NOT for You If...

  • You want a course you can buy and never open
  • You're not willing to show up to two calls a week and do the work between them
  • You're looking for a passive shortcut with zero effort on your part
  • You're not currently active in real estate in some capacity

John keeps this group small on purpose. He won't fill seats with people who aren't serious — it lowers the quality of the environment for everyone else.


If you're still reading, you're probably the right fit. Here's everything that's inside the program.

Everything Inside the Program

📞

Two Weekly Live Coaching Calls with John

Monday — Deal Analysis: Bring your properties. John underwrites them live with the group — teaching you what to look for, what to avoid, and how to structure offers that get accepted.
Thursday — Broker Calls & Sales Training: Live roleplay, scripts, and real-time feedback. How to get brokers to take you seriously and build a pipeline of off-market deals from day one.

💬

Direct Private Access to John

Not a VA. Not a chatbot. John personally reviews your deals, answers your questions, and is available between calls through the private community — every step from first broker call to closing table.

🤖

Proprietary AI Deal Underwriting Tool

Drop in a property address and get instant market comps, rent analysis, and underwriting feedback. The same tool John's team uses on active acquisitions. Like having a junior analyst working for you around the clock.

📄

John's Complete Document Library

Every document from his $60M+ portfolio: LOIs, PSAs, lease templates, due diligence checklists, investor pitch decks, Operating Partnership Agreements, PPMs, capital raising docs. The actual documents from real closed deals — not generic templates.

🎬

20+ Underwriting Training Videos — Every Asset Class

Industrial, office, retail, multifamily, storage, flex. Real deals broken down step by step so you can evaluate any commercial property before you're ever on a live call with a broker.

🔗

First Look at John's Deal Flow + Capital Partner Network

John's team sources deals constantly. Students see them before they hit the market. You also get direct introductions to John's private lender and equity partner network — the same people funding his own acquisitions.

🤝

Capital Raising Assistance — Real Help, Not Just Education

John helps you build your investor pitch deck, walks you through conversations before you have them, and makes introductions to his capital network. If John likes your deal, he may partner on it himself — bringing his track record and relationships directly to your transaction.

And the program doesn't end when you run out of time — it ends when you close.

The Guarantee

We Go Until You Close.

The program runs 12 months. But if you're doing the work and haven't closed a deal by month 12, the program doesn't end. John keeps working with you until you do. There is no scenario where you put in the effort and walk away without a deal. That's not a marketing line — it's how this program is built.


You Have the Blueprint. Let's Get You the Deal.

Book a strategy call with John's team. We'll spend 30 minutes walking through your situation, your market, and exactly what the next step looks like from where you are right now. No pitch. No pressure. Just a straight conversation.

📅 Book Your Strategy Call Now

🔒 Your information is secure. We will never sell or share your details.

Fewer than 15 spots at any time. Current cohort is actively filling.


You already made the first move. The blueprint is in your hands.

The next move is the one that actually gets a deal closed. Let's go do that together.


Yours,

John Heisler

Owner, $60M+ Commercial Portfolio  ·  Founder, CRE Playbook / One Deal Blueprint


Book Your Strategy Call

One 30-minute conversation with John's team. That's the only next step.

📅 Book Your Strategy Call Now

🔒 Secure. Confidential. No obligation.

© 2025 CRE Playbook | One Deal Blueprint | John Heisler

This site is not part of Facebook™ or Facebook Inc. FACEBOOK™ is a trademark of FACEBOOK™, Inc.

Privacy Policy  ·  Terms & Conditions  ·